JOHANNA HULLÁR

URBEON

This menswear collection is part of a master project that has a future vision. The project is about conceptualising an innovative sustainable system for Fashion Outdoor brand. The main focus is a circular economy, closed loop design and a business system to strategize ways to use our resources more efficiently. The two outfits represent five really environmental-friendly and responsible made and garments. The designer created functional, durable, timeless and recyclable designs for piloting different services. On the one hand offering assistance and guidance to the customer to create more awareness about sustainability and maintenance of their clothes. On the other a leasing service, by renting out jackets for a certain period of time. Both these systems can enhance to extend life-cycle of clothes and those are if worn out they can be fully recycled and become new textiles. This is sustainable Fashion.
INFO